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Theme 3 Lesson 10:
Why Do I Want All This Stuff?

The students learn about types of advertising appeals, such as bandwagon, celebrity endorsement, and authority endorsement. They analyze ads to identify target audiences, the types of appeal used, and the facts and opinions included in the ads. They create a display to illustrate types of ads.

Visuals & Activities

Concepts

  • Advertisements
  • Consume
  • Consumers
  • Price

Standards in Economics and Personal Finance

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